Lead Digital Marketing Manager (WFH)

Lead Digital Marketing Manager (WFH)

Experience: 5+ years 
Location: Remote/Bengaluru 
Mode of Engagement: Full time 
No of Positions: 1 
Educational Qualifications: Bachelor’s degree 
Industry: IT/Software/ITES (B2B/SaaS) 
Notice Period: Immediate

What we are looking for  

• Proven experience in B2B/SaaS product marketing with a strong track record in digital marketing leadership. 
• Expertise in leading and managing a team of digital marketers, content creators, and SEO specialists. 
• Strong knowledge and hands-on experience in both on-page and off-page SEO strategies. 
• Experience in technical content writing, including crafting whitepapers, case studies, blogs, and website content. 
• Experience leveraging AI for SEO optimization, including AI-driven keyword research, trend analysis, and search intent predictions.

RESPONSIBILITIES: 

• Develop and execute digital marketing strategies to drive demand generation and lead acquisition for B2B/SaaS products. 
• Lead and mentor a team of SEO, content, and marketing specialists to ensure successful campaign execution. 
• Oversee on-page SEO efforts, including website optimization, keyword research, and content strategy. 
• Manage off-page SEO, including link-building, PR outreach, and backlinking strategies to improve search rankings. 
• Develop and execute technical content marketing initiatives, ensuring alignment with brand voice and industry trends. 
• Collaborate with product, sales, and engineering teams to create compelling marketing collateral, landing pages, and thought leadership content. 
• Utilize web analytics tools (Google Analytics, GA4, Tag Manager, Search Console) to track performance and generate insights for continuous improvement. 
• Stay updated with SEO trends, Google algorithm changes, and digital marketing best practices to maintain competitive advantage.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Business, Communications, or a related field. 
• 5+ years of experience in digital marketing, preferably within a B2B/SaaS environment. 
• Proven experience in SEO strategy, technical content marketing, and demand generation. 
• Experience with AI-driven marketing tools and automation platform. 
• Strong understanding of digital marketing channels, including organic, paid, email, and social media. 
• Familiarity with CRM tools for lead management and customer engagement. 
• Proficiency in SEO and analytics tools (Google Analytics, Ahrefs, SEMrush, Moz, etc.). 
• Strong analytical and problem-solving skills with a data-driven approach to decision-making. 
• Exceptional leadership, communication, and project management skills. 
• Ability to analyze data, optimize campaigns, and drive continuous improvement in marketing performance.

AIMLEAP is an ISO 9001:2015 and ISO/IEC 27001:2013 certified global technology consulting and service provider offering Digital IT, AI-augmented Data Solutions, Automation, and Research & Analytics Services.

AIMLEAP has been recognized as ‘The Great Place to Work®’. With focus on AI and automation-first approach, our services include end-to-end IT application management, Mobile App Development, Data Management, Data Mining Services, Web Data Scraping, Self-serving BI reporting solutions, Digital Marketing, and Analytics solutions.

We started in 2012 and successfully delivered projects in IT & digital transformation, automation driven data solutions, and digital marketing for more than 750 fast-growing companies in the USA, Europe, New Zealand, Australia, Canada; and more.

– An ISO 9001:2015 and ISO/IEC 27001:2013 certified
– Served 750+ customers
– 12+ Years of industry experience
– 98% Client Retention
– Great Place to Work® Certified
– Global Delivery Centers in the USA, Canada, India & Australia.