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5 Ways
Real-Time Media Monitoring Can Help
Increase Your Brand Reputation

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Author : Jyothish

AIMLEAP Automation Works Startups | Digital | Innovation | Transformation

5 Ways
Real-Time Media Monitoring Can Help Increase Your Brand Reputation
Favicon
Author : Jyothish

AIMLEAP Automation Works Startups | Digital | Innovation | Transformation

After a century and a half, media monitoring services are even more in demand. Media monitoring is becoming increasingly crucial as technology, the Internet, and access to information improve. Thanks to numerous media monitoring software, it is now a fully automated procedure.

Media monitoring services are extensively used in public relations to follow news releases and keep track of any data pertaining to your customer. One of the issues that many public relations professionals encounter on a daily basis is tracking and interpreting media coverage.

What is Brand’s Online Reputation Management?

Let’s define online reputation management before getting into the specifics of software and services. 

Online reputation management, as we define it, is the proactive, deliberate process of affecting your brand’s online reputation. 

Whether you are aware of it or not, people are talking about your business online. Reputation monitoring involves controlling dialogues and influencing customer impressions. 

This procedure may take a variety of shapes: 

  • Instead of producing information that could damage your business, create content that you want people to find. 
  • Addressing negative internet reviews 
  • Hiding out-of-date, incorrect, or damaging to your brand content from search results 
  • Keeping track of data to spot progress throughout time 

To impact how people feel about your brand is the ultimate objective. 

It’s possible that you won’t be able to restore all the damaged trust or silence all the critical remarks. Additionally, the search engine algorithms favor the topics that users are clicking on and discussing. 

However, you stand a far higher chance of making the impressions you want if you put up constant effort and deal with problems as soon as possible. 

Importance of Media Monitoring Services

Media Monitoring Services

1. Track Your Brand

While we may identify media monitoring services with being aware of negative stories when they emerge, it is also crucial for happy stories. A news piece on a program at your company could easily end up in a magazine, newspaper, or television broadcast without the media outlet asking for an interview or informing you. Similarly, users may mention your brand on social media without remembering or understanding to tag your account. By monitoring the conversation, you can rapidly jump on great stories and promote them on your own social media channels or call out directly to further engage and maximize the positive publicity.

2. Build Relationships

Whether a story is positive or negative, knowing who is talking about your organization and staying in touch with them is important. Even if a reporter publishes an unfavorable piece about your company, that doesn’t guarantee they’ll be hostile to a more positive story in the future. Their job is to be fair and to offer relevant news and stories to their audiences. The fact that they are already acquainted with your organization really increases the likelihood that they will share another story in the future, if you can connect and create that relationship ahead of time. So, instead of ignoring the negative stories, learn from them and connect with the individual to start creating a better relationship and mutual trust.

3. Instant Response for Communicating During Crisis

Even if the likelihood of a crisis is low, crisis communications and swift response are frequently the core tasks of media monitoring software. Rumors can easily spread if you are not aware of the conversation and are unable to respond swiftly. Knowing that a negative article is gaining media attention quickly allows you to reply instantly and ensure that your side of the story is included in a report, or even put a hold on a false story. Alternatively, it gives you valuable time to coordinate a reaction inside your organization and prepare your personnel. The worst-case scenario is that you are the last person to learn about the story. The damage was done at that time.

4. Track Industry Trends

Aside from competitors, you may also learn about developing industry trends and keep up with everything that is happening on.

Trending themes may help you create content, improve your goods, and plan your social media strategy. Those are only a few examples!

Media monitoring services reveal the updates and trends in your industry allowing you to discover new business and promotion opportunities. Additionally, you get to learn what customers want and expect from businesses like yours.

5. Conduct Market Research

How can you find out if your items are being considered in specific markets? 

It is easy. Simply, make use of media monitoring services

Filter your search by country and language to find mentions of your product (or related products) and see if people are talking about it on social media. 

You might also use focus groups or surveys for this. However, the issue with these methods is that people frequently filter their ideas and provide socially acceptable responses. With media monitoring software, you can obtain uncensored and honest comments that can help you decide whether or not to grow your firm into new markets. 

6. Search for Potential Customers

Creating leads isn’t the first thing that springs to mind when thinking of media monitoring services. But it is possible, people! 

This practice combines some of the advantages of media monitoring services already mentioned: 

    • Investigate your competition to see if there are any clients who are dissatisfied with their product or service so that you can promote yours. 
    • Look for people who are looking for recommendations or guidance on similar products/services to yours. 
    • Look for new customers outside of Twitter, Instagram, and Facebook. 
    • Find people who are asking inquiries about your product/service and respond to them. 
    • Generate leads by creating relevant content based on media monitoring data. 
    • Find and reach out to the ideal influencers for your brand. 

Who Should Opt for Media Monitoring Services?

If you work for a company that interacts with the public (as customers, investors, donors, workers, constituencies, volunteers, neighbors, or anything else), and you care about your reputation and public impression, you need a media monitoring solution

Similarly, if you’re thinking ahead and want to spot the opportunities and risks that could change everything for your organization, tracking what’s being said about your industry, competitors, and the issues your organization cares about are essential. For all this data, media monitoring services can help. 

Check the following possibilities:

Startups and Small to Medium Size Businesses (SMBs)

Even today, positive media coverage is the ultimate credibility marker and, when correctly used, may be a great growth hack for your organization. Earned media may assist a firm attract new prospects, customers, investors, and talent by drawing a lot of attention to it. 

But here’s the thing: how will you acquire and exploit this incredible credibility if you don’t keep track of every media source that might mention you on a frequent basis? 

Startups and SMEs work hard to promote their brands, sometimes on shoestring budgets. Keeping track of the media coverage they receive can assist in demonstrating the benefit of the time and money spent on public relations and marketing. 

In order to flourish, they must also be attentive to their audience and play a role in influencing public image.  

To be sure, not every startup can afford strong media monitoring services. Some free options are still available (at least for monitoring online mentions). 

Preferred Partner For High Growth

Large Businesses

Naturally, larger corporations have distinct challenges than startups and SMEs. 

Large corporations receive a lot of media attention and online mentions. Yet most of that content is irrelevant to their overall success or day-to-day operations. They require assistance in distinguishing between the noise and the relevant news. Big businesses must also be able to demonstrate the ROI of their public relations initiatives, assess their performance, and effectively communicate that information to important stakeholders. 

A small firm may be able to set up automated media monitoring software and sift the relevant mentions from the noise on their own. While large organizations want to acquire curated (managed) media monitoring reports that focus on only the most relevant bits.

Advocacy Groups Associations and Non-Profit Organizations

This category’s organizations are primarily motivated by the specific concerns that are significant to them and their members, constituents, or volunteers. 

Smaller not-for-profits (NFPs) may lack the resources to pay for professional media monitoring services. But they can and should use some of the free choices mentioned on this page. Seriously, don’t you believe public opinion matters to a charity whose lifeblood is the goodwill of donors and volunteers? Yes, of course! 

Similarly, advocacy groups, associations, and non-profits can monitor coverage of issues that are important to them. This leads them to be more prepared and effective in carrying out their missions.  

Consider an organization whose aim is to protect the environment in a certain area. Should they pay attention to news concerning a neighboring industrial operation in addition to watching their own coverage? Concerned about the region’s economic and real-estate development? Concerning environmental policy in their nation, region, or municipality? Of course, yes. 

Monitoring the media can alert an organization to outside opportunities, hazards, and threats. They can not only utilize media monitoring software to stay informed, but also exploit news of approaching danger to rally support, donations, and mobilize their community. In turn, closely monitoring public uproar in favor of a cause can provide these organizations with much-needed political clout.

Government and Public Administration

Organizations in this category are typically publicly sponsored and subject to intense inspection. The people’s trust or scorn makes all the difference for government and public administration entities. These organizations must pay close attention to public opinion and how they are depicted in the media. 

PR and Communication Agencies

This is one group that can truly benefit from a media monitoring solution. These agencies are frequently employed to boost a brand’s profile or manage perceptions. 

As a result, it should come as no surprise that a public relations or integrated marketing and communications firm would need to watch media coverage of their clients. Monitoring their customers’ coverage enables these firms to benchmark earned media, track campaign success, and stay on top of any negative publicity that requires a response. 

Growing communications and public relations firms must also gain new clients. One way they might do so is by displaying instances of positive publicity they’ve garnered for previous clients. 

Monitoring and gathering these “clippings” can assist in providing some extremely convincing evidence for a proposition. 

Monitoring can also be used by agencies to efficiently seek out potential clients who are receiving publicity but could be performing better. 

Are you going to contact them and pitch them? Start by doing some study on how they have been covered in the past so you can speak intelligently about how they could increase their PR output with your assistance. 

5 Ways Media Monitoring Helps Increase Your Brand Reputation

Real-time media monitoring is critical for brands trying to maximize their potential. But how exactly can a media monitoring solution be used to assess brand reputation? Let’s look at five ways brands can employ this critical tactic to achieve success.

Media Monitoring Solution

1. Proactive Crisis Management

Staying watchful and detecting potential reputation concerns before they escalate is possible with media monitoring. You can discover rising difficulties or unfavorable attitude towards your brand by monitoring news articles, social media mentions, and online forums. This allows you to respond quickly, resolve issues, and lessen the impact of possible disasters on your brand’s reputation. 

2. Brand Perception Analysis

By monitoring sentiment analysis, consumer comments, and online reviews, media monitoring can help you understand how your business is perceived. Additionally, you can find areas for improvement, address customer problems, and make strategic decisions to improve your brand’s reputation by analyzing these insights. Also, understanding customer sentiment allows you to better connect your brand messaging and services with customer expectations. 

3. Competitive Analysis

Monitoring the media allows you to keep track of your competitors’ activity and market reputation. Due to this, you can detect gaps, strengths, and shortcomings in their reputation management strategy. This is possible by watching their media coverage, social media presence, and customer feedback. Furthermore, this knowledge enables you to differentiate your brand, capitalize on competition weaknesses, and improve the reputation of your own brand. 

4. Influencer and Media Relations

A media monitoring solution can help you find significant influencers, journalists, and journals in your business. Hence, you may create relationships and communicate with them. Additionally, you may harness their reach to amplify good brand mentions by monitoring their content and engagement. Positive media coverage and endorsements from influencers can dramatically boost your brand’s reputation and credibility. 

5. Brand Health Analysis

Media monitoring offers useful data and indicators for assessing the overall health of your brand’s reputation. You may check the impact of your reputation management initiatives over time. This is possible by analyzing media mentions, sentiment trends, and brand sentiment share of voice. Due to this, you can assess the efficacy of your efforts, find areas for development, and make data-driven decisions to improve your brand’s reputation.  

The Bottom Line

Media monitoring, in its most basic form, is an activity that identifies which people are talking about your brand, their opinions about your brand, and location they are commenting from. However, the goal of media monitoring is to gain insights rather than gather brand mentions. It’s about receiving the most accurate and full picture of how effectively your marketing efforts are performing so you can consistently optimize your campaigns and spend your budget where it will have the most impact.  

Reputation management does not have to be difficult, and real-time media monitoring is essential for brands to keep informed. From crisis management to predictive analytics, this technology removes guesswork from reputation management. Ultimately, it positions your company for success.

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Jyothish Chief Data Officer

Jyothish - Chief Data Officer

A visionary operations leader with over 14+ years of diverse industry experience in managing projects and teams across IT, automobile, aviation, and semiconductor product companies. Passionate about driving innovation and fostering collaborative teamwork and helping others achieve their goals.

Certified scuba diver, avid biker, and globe-trotter, he finds inspiration in exploring new horizons both in work and life. Through his impactful writing, he continues to inspire.

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