Data management plays a major role in the success of an organisation. According to Wikipedia “Data management comprises all the disciplines related to managing data as a valuable resource”. As the name defines that it is the management of data. In these days data is playing a crucial role in business. Especially in ecommerce or retail sector companies uses data insight for each and every department for the better improvement in their services as well as improvement in company. They use data management to generate revenue, cost optimization and risk analysis.
We are now living in big data world. Data generated in vast amount with variety and complexity. Data are complex but it’s important too. In ecommerce industry data came from several sources. Managing these data is really a tough job. But to use those data for improvement of the organization we need to manage them in proper manner. So, a proper and effective data management is necessary.
Hadoop is a boat to travel in big data sea. Hadoop is the core and basic technology for most of the big data related solutions, planning and application. It is most highly ranked and used platform for big data analytics solutions and strategies. Hadoop has a great impact on each and every sector where big data is leveraging. Especially in Ecommerce, big data has its own importance. So, Hadoop has been frequently used in retail sector.
In recent years the shopping experience has changed dramatically. Now everything is available on internet as online shopping. The power has been shifted to consumer from retailer. Consumers having more options now than any other time. To compete in this environment retailers or ecommerce business changed their traditional plans and employ new strategies to attract and retain customers. Big data and Hadoop help them to connect with customers and in decision making.
Before going in deep of Hadoop we need to understand the concept of Hadoop. In simple words “Hadoop is a framework on which big data can be processed”. Traditional framework or relational database technology are unable to process big data because of its volume, variety, velocity and complexity. So, we use Hadoop framework for this purpose. In core of Hadoop there are two things, HDFS for storage and MapReduce for processing.
In retail sector MapReduce is used to integrate and analyse the large amount of data and the analysis result helps them in decision making. Some area where Hadoop can be used in ecommerce:
Personalised offer – Using MapReduce retailers try to know about their customers and their capabilities and according to their history they provide personalized offer to each customer.
Fraud detection – Using Hadoop retailers try to find fraudulent behaviour. They analyse the pattern of fraudulent and take decisions to prevent these things.
Social media analysis – Using Hadoop retailers analyse the sentiment of people about their products on different social media platform. It helps them a lot in improving their business.
Improving customer service – Hadoop also helps in improving customer service in ecommerce. Analysing the data of customers feedback companies improve their customer service to provide better shopping experience to their customers.
Predictive analysis – In ecommerce there is a very tough completion between all retailers. They always make plans for a short period of time with long period impact. To keep themselves in competition Companies use Hadoop to predict the future sales and after getting analysis result they make them ready for that.
Hadoop helps ecommerce business in many ways. Companies are using Hadoop for their data management and leveraging data to find better insight which they are applying in decision making. Now a days Hadoop became an integrated part of a successful ecommerce business. In other words ‘Hadoop is playing an important role in ecommerce data management’.